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Sources

Reprinted with Express Permission from Masterfoods.

www.whiskas.co.uk


  1. Pet Ownership Study 2003
  2. Target Group Index Figures/Office Of National Statistics Figures
  3. Sainsbury's Pet Insurance Study 2004/ Pet Ownership Study 2003
  4. Pets At Christmas Survey 2004
  5. Pet Plan Insurance 2005
  6. Kitten Report 2002
  7. TNS Report 2004


Special thanks to:

TNS Report 2004

Sue Parslow - Cat expert and editor of Your Cat magazine, for information on cat behaviour and the different lifestage changes of a cat.

Abigail Stevenson - Research manager at the Waltham Centre, the world's leading authority on pet care and nutrition, for expert knowledge and statistics on cat lifestages and the science behind the Whiskas lifestage products at the Waltham Centre.

Sandra McCune - Behavioural expert at the Waltham Centre, the world's leading authority on pet care and nutrition, for expert knowledge and statistics on cat behaviour and lifestage development.

For further information, please contact:

Lauren Cleak on 020-7611-3643 or via e-mail, or Kate Hopper on 020-7611-3567 or via e-mail.

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