Antioxidants have long been believed to hold the key to a longer life for humans, however Purina discovered that it was actually an optimum combination of anti-oxidants, prebiotic, and essential fatty acids, which unlocked the secret to pushing back the years for senior cats. Ageing in cats follows similar patterns to those recorded in people, with changes noticed in the condition of the skin (and coat), dulling of senses such as hearing, eyesight and taste, a lower immune system and reduced function of organs such as the kidneys, liver and gut. Longevis™ helps to slow down the effects of ageing by delivering the optimum nutrients in a way that makes them easier for cats over seven years of age to absorb. Pro Plan Vital Age 7+ is the only product to benefit from this unique Longevis™ blend - if only it could be applied to humans, we would all be enjoying our retirement for longer! Dr Helen Bond for PRO PLAN comments: "Most people think that a seven year old cat is quite young, but the reality is that in human terms it's actually equivalent to a 41 year old. In the UK there are currently 3.95 million senior cats aged seven or above which represents over half of the total British cat population. So we're sure there are many owners out there who would treasure another healthy year with their cat." Pro Plan Vital Age 7+ with Longevis™ is part of the Purina Pro Plan life stage range of 100 percent complete and balanced high quality, super premium dog and cat foods. Produced by Purina PetCare, the range is exclusively available through veterinary practices and specialist pet stores. Purina has over 75 years of expertise in pet nutrition. Along the way we've continually advanced the science behind pet nutrition and pet care, and launched more innovations in pet food nutrition and taste than any other company in the world. An established favourite among breeders, Pro Plan protects while it nourishes. Purina Pro Plan is a complete dry food for cats and dogs, has fresh meat as the number one ingredient, and contains no artificial colourings or preservatives. Pro Plan is available in a comprehensive range of lifestyle varieties for every stage of a dog or cat's life. Purina's unique cooking process allows us to use natural ingredients instead of using exclusively dry, processed meals or grains. This particularity gives Pro Plan its outstanding quality, palatability and nutrition. It also protects your pet by helping provide for a healthy immune system, healthy skin & coat, and strong teeth & bones. All Purina Pro Plan formulas have been developed by Purina veterinarians and nutritionists to provide dogs and cats with specially formulated foods for different sizes, life stages and lifestyles. Pro Plan protects while it nourishes. Forget slathering on Créme De La Mer, bathing in asses milk or eating a macrobiotic diet – the key to a longer life has finally been discovered, thanks to the determination of leading experts in the States. Website: www.purina.co.uk
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